Super Bowl??

One fine morning couple of weeks back during my morning routine, I logged on to Facebook and was confused to see ‘Super Bowl’ on most of my US friend’s status. I know what ‘Super Bowl’ is, but never had an idea about its popularity. What caught my interest is not the sport (I have a repelling effect towards sports, in general) but the advertising. In fact, the research company Nielsen found in 2010 that 51% of the 'Super Bowl' viewers prefer the commercials to the game itself.

Really funny ad featuring Ozzy Osbourne & Justin Bieber!

The ‘Super Bowl’ is often been the most watched broadcast in USA. The day of the ‘Super Bowl’ is a de facto holiday in America. The average cost to advertise for a 30 second spot for the 2013 broadcast was $4 million. The ‘Super Bowl’ commercials had been telecasted since 1970s, but gained popularity since 1984 with the Apple’s Macintosh commercial ‘1984’ directed by Ridley Scott. Budweiser has been advertising the most on the ‘Super Bowl’, more than 25 times since 1998!

The 'USA Today Super Bowl Ad Meter' is a live survey done by 'USA Today' and for the year of 2013, it was won by Budweiser. The Budweiser commercial showed a cute Clydesdale having a reunion with his master after 3 years, which goes to show how the audience is attached towards commercials which are emotional.

If someone wants to reach an audience of more than 160 million and have a big money to spend, then the ‘Super Bowl’ is definitely the right place to start!

Be Flamboyant!

People like colours, but when it comes to wearing them, most men prefer to stay away from them. This is a major difference which can be seen in the dressing style of the men in Guwahati and London.  Since I started feeling the fashion of London, I took a bold approach towards colour in my dressing which can sometimes be classified as a ‘clown’ in Guwahati. It can be scary for one to wear ‘Orange Trousers’ or ‘Green Jeans’ for the first time but once one overcomes the fear, it will change the style and outlook.

Credit: British Fashion Council

I have come across some interesting point about wearing colours by men at Topman Generation. Topman Generation is an online magazine which has innovative updates about fashion, culture, lifestyle and music. The piece ‘The 5 Rules for Wearing Colour’ highlighted few points about overcoming the fear of wearing colours (Click here to check). It ranges from experimenting a little bit when incorporating colour, adding a splash of colour with accessories to avoiding too much grey. Following these rules will be a good start to try out colours. 

Colours can be an interesting way to show your character. One should use imagination to experiment with colours but at the same time remember to keep in mind the shade of colour which will suit the skin tone.  Go ahead; it’s good to be flamboyant!

Credit: British Fashion Council