One fine
morning couple of weeks back during my morning routine, I logged on to Facebook
and was confused to see ‘Super Bowl’ on most of my US friend’s status. I know
what ‘Super Bowl’ is, but never had an idea about its popularity. What caught
my interest is not the sport (I have a repelling effect towards sports, in
general) but the advertising. In fact, the research company Nielsen found in
2010 that 51% of the 'Super Bowl' viewers prefer the commercials to the game
itself.
Really funny ad featuring Ozzy Osbourne & Justin Bieber!
The ‘Super Bowl’ is often been the most watched broadcast in USA. The day of the ‘Super Bowl’ is a de facto holiday in America. The average cost to advertise for a 30 second spot for the 2013 broadcast was $4 million. The ‘Super Bowl’ commercials had been telecasted since 1970s, but gained popularity since 1984 with the Apple’s Macintosh commercial ‘1984’ directed by Ridley Scott. Budweiser has been advertising the most on the ‘Super Bowl’, more than 25 times since 1998!
The 'USA Today Super Bowl Ad Meter' is a live survey done by 'USA Today' and for the year of 2013, it was won by Budweiser. The Budweiser commercial showed a cute Clydesdale having a reunion with his master after 3 years, which goes to show how the audience is attached towards commercials which are emotional.
If someone wants to reach an audience of more than 160 million and have a big money to spend, then the ‘Super Bowl’ is definitely the right place to start!
