A primary school boy when asked by his teacher, “What do you want to do when you're older?” replied “I want to be a footballer”. His dream did come true, and today he is not just a well-known footballer but also a fashion icon, model, actor,entrepreneur, a husband and a devoted father. Along with his singer/businesswoman wife, they form what is called a“power couple” accumulating an estimated net worth of £165million. David Beckham with his sportsmanship, looks, image and family makes him appealing to the consumers resulting inthe creation of ‘Brand Beckham’.
Beckham is one of the most recognized faces on the planet, and well-known to the masses. He is currently associated with the endorsement of Adidas, Burger King, Sainsbury's and Samsung. He was in an endorsement deal with Pepsi for 10 years till 2008. He played a leading role in campaigning and winning the 2012 Olympics bid for London, and was also involved with the UK’s bidding for FIFA 2018, which was won by Russia. He has his own perfume brand and last year launched his underwear line in partnership with
H&M. According to Forbes magazine, he is the world's richestfootball player and 7th most reached sportsperson in the world.
H&M. According to Forbes magazine, he is the world's richestfootball player and 7th most reached sportsperson in the world.
A good-looking footballer, fashion icon and family man who's always punctual and professional is a sponsor's dream. ‘BrandBeckham’ was not an overnight story but was the creation of Simon Oliveira of XIX Entertainment, marketing team of Adidas and his former manager Terry Byrne. ‘BrandBeckham’ has been a successful story of the sustainability of one’s name, even after the end of his sports career. Some of the other popular ‘human brands’ are Roger Federer, Lady Gaga, Oprah Winfrey and Tiger Woods, just to name a few.
