Since the release of
Quantum of Solace in 2008, the future of the next Bond movie was cast in a shadow of doubt due to the
financial situation of the MGM studios. In 2011 when I was on my way to work, I
heard it on the radio that finally a new bond movie is on the process. The James
Bond series has to its credit as one of the longest running film series of all-time
and second highest grossing film series after Harry Potter. The James Bond
movies are not just about action, but about the style, the Aston Martin with occasional
BMW to the signature vodka martinis (Smirnoff being the first in Dr No to Die
Another Day)
Product Placement has
played an important role in terms of marketing. The history of product placement
can be first seen in the book Around the World in Eighty Days. It was announced,
in Skyfall that Bond will change his preference of drink to Heineken. I am not sure
how this go will down with the hard-core fans of Bond series, but as product
placement contributes towards one-third of the Skyfall's budget with Heineken
contributing a reported $45 million. The automobiles industry followed by
consumer electronics and computers and then beverages are on the top of the
lists for product promotion in films.
The Skyfall released in
UK on the 26th of October, the premiere in London took place on the 23rd in Royal
Albert Hall which along with the actors was also attended by The
Prince of Wales and the Duchess of Cornwall. I have to wait
for another week before the film is released in India. With the initial
screening
to the critic, the film has gained positive review.The first 30min
before the actual movie starts, the audience are made to watch
commercials of the products, featuring Daniel Craig, that have been used
in the movie and are also the core sponsors.
After a few busy months, I finally have some time! I had exams to deal
with, work as usual and the Olympics to watch (which I believe was a
great show from start to finish!). The entire Olympics event took a lot
of brainstorming and effort by all the officials, volunteers and most
importantly the Londoners. With 11 'Worldwide Olympic Partners', the
Olympics is probably the most appealing event for businesses to show off
their brand.
Proud sponsor of mums On a Sunday morning with nothing to do, I was browsing through
YouTube videos and suddenly an ad by P&G caught my attention. It was
titled "Raising an Olympian", which showed the story of an Olympian
from the mother’s perspective. One link led to another, and I saw a
video which showed the story of 4 different mothers raising there
Olympian kids, titled "Best Job" with the tag line 'the hardest job in
The World, is the best job in The World. Thank you, Mom!'. This was the
kind of video which would get you emotional and bring a smile on your
face at the end. The advertising agency Wieden+Kennedy started the
campaign on Mother’s Day 2011 and ran it for 18 months on, till the
Olympics.
P&G is one of the leading FMCG brands in the world, with its
products in almost every household, where generally the lady is the main
boss. The campaign focused on mothers who generally make the purchasing
decision for the family, to which most of the audience could relate.
The campaign was an integration of different forms of communication
ranging from advertisements, PR to user-generated social media
responses. This campaign aimed at rising a corporate brand awareness
rather then its marketing its individual brands.
I really enjoyed the video and did the video touch me? Yes!
