P&G Best Job: Being a mum!

After a few busy months, I finally have some time! I had exams to deal with, work as usual and the Olympics to watch (which I believe was a great show from start to finish!). The entire Olympics event took a lot of brainstorming and effort by all the officials, volunteers and most importantly the Londoners. With 11 'Worldwide Olympic Partners', the Olympics is probably the most appealing event for businesses to show off their brand. 

Proud sponsor of mums

On a Sunday morning with nothing to do, I was browsing through YouTube videos and suddenly an ad by P&G caught my attention. It was titled "Raising an Olympian", which showed the story of an Olympian from the mother’s perspective. One link led to another, and I saw a video which showed the story of 4 different mothers raising there Olympian kids, titled "Best Job" with the tag line 'the hardest job in The World, is the best job in The World. Thank you, Mom!'. This was the kind of video which would get you emotional and bring a smile on your face at the end. The advertising agency Wieden+Kennedy started the campaign on Mother’s Day 2011 and ran it for 18 months on, till the Olympics.

P&G is one of the leading FMCG brands in the world, with its products in almost every household, where generally the lady is the main boss. The campaign focused on mothers who generally make the purchasing decision for the family, to which most of the audience could relate. The campaign was an integration of different forms of communication ranging from advertisements, PR to user-generated social media responses. This campaign aimed at rising a corporate brand awareness rather then its marketing its individual brands.

I really enjoyed the video and did the video touch me? Yes!