Bond! James Bond!

Since the release of Quantum of Solace in 2008, the future of the next Bond movie was cast in a shadow of doubt due to the financial situation of the MGM studios. In 2011 when I was on my way to  work, I heard it on the radio that finally a new bond movie is on the process. The James Bond series has to its credit as one of the longest running film series of all-time and second highest grossing film series after Harry Potter. The James Bond movies are not just about action, but about the style, the Aston Martin with occasional BMW to the signature vodka martinis (Smirnoff being the first in Dr No to Die Another Day)

Product Placement has played an important role in terms of marketing. The history of product placement can be first seen in the book Around the World in Eighty Days. It was announced, in Skyfall that Bond will change his preference of drink to Heineken. I am not sure how this go will down with the hard-core fans of Bond series, but as product placement contributes towards one-third of the Skyfall's budget with Heineken contributing a reported $45 million. The automobiles industry followed by consumer electronics and computers and then beverages are on the top of the lists for product promotion in films.

The Skyfall released in UK on the 26th of October, the premiere in London took place on the 23rd  in Royal Albert Hall which along with the actors was also attended by The Prince of Wales and the Duchess of Cornwall. I have to wait for another week before the film is released in India. With the initial screening to the critic, the film has gained positive review.The first 30min before the actual movie starts, the audience are made to watch commercials of the products, featuring Daniel Craig, that have been used in the movie and are also the core sponsors.